Posted on Thursday, December 3rd 2009, 1:00 pm by Andro

Lace up for a great cause thanks to NIKE (RED) shoe laces which is raising money to fight AIDS in Africa by donating 100% of its proceeds to the Global Fund and Nike football based programs.  These laces will fit ANY sneaker, so go out and support a wonderful charity program.  As Nike says…”Just Do It”!

Via: www.hypebeast.com

nike product red laces 1 Nike PRODUCT (RED) Shoe Laces

Today Nike launches its (NIKE) RED campaign in 13 countries around the world – designed to fight AIDS in Africa. 100% of the profits go to the Global Fund and to Nike football-based programs. The first product to be introduced are (NIKE) RED laces, specifically designed for football boots and endorsed by the likes of Didier Drogba (Chelsea), Joe Cole (Chelsea), Andrei Arshavin (Arsenal), Marco Materazzi (Inter Milan), Denilson (Arsenal), Lucas Neill (Everton), Clint Dempsey (Fulham) and Seol Ki-Hyeon (Fulham). Bono’s been wearing them on the U2 360 Tour and “Man of the Match” Didier Drogba actually wore them during yesterday’s Chelsea vs Arsenal match, although the laces can be used on any sneaker. A release is expected on December 1st through select Nike stores, Nike stockists worldwide, and NikeStore.com.

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