Posted on Tuesday, December 29th 2009, 2:00 pm by Andro

It looks like BBC (Billionaire Boys Club)  is less “billionaire” and more hipster/nerd with the new 2010 look book.   I’m still feeling some of the sweatshirts and cardigans but the rest are a little suspect.  This 2010 line has gotten a lot of bad reviews from bloggers.  What do you guys think?


Remember when BBC and Ice Cream first hit the scene and everything they dropped was so dope you could almost justify paying the outrageous prices they were charging? Those times are long gone. BBC/Ice cream just released their 2010 lookbook and the new line is disappointing to say the least. Pharrell needs to hire a new designer ASAP. Take a closer look after the jump and let me know if you would rock any of their new products. Via Hypebeast

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billionaire boys club ice cream season 10 11 300x200 What The F#ck Happened To BBC?

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